Plant Varieties Australia

Your Own


Plant Varieties Australia



Plant Varieties Australia Pty Ltd (PVA), is a plant intellectual property manager in Australia. PVA specialises in the importation and commercialisation of fruiting plant varieties, in particular, fresh berry varieties for Australia.

PVA holds licenses with plant breeders around the world with the purpose of setting up licensed propagators, growers and marketers in Australia to manage the whole supply chain – paddock to plate.

PVA has comprehensive experience in the importation, propagation, contract management, Plant Breeders Rights (PBR) and all other commercialisation activities of new plant varieties.

PVA is governed by a board of directors with considerable agribusiness experience.


Horticulture is Australia’s third largest agriculture industry – in 2010-11 it was valued at AUD$8.74 billion. However, the Australian horticulture industry increasingly faces challenges including climate change, population growth, changing consumer preferences, evolving economic conditions, increasing input costs (land, water and energy), and competition for resources.

In addition, as affluence of developed countries increases, and as life expectancy and global population increases, it may be expected that so too will the demand from global markets for Australian produce, particularly in Asia.

The horticulture industry needs to address these challenges by lifting productivity to be profitable, by being forward thinking, and by being market driven including looking towards emerging markets.

PVA has been formed to proactively respond to the future needs of the horticulture industry, and, in doing so, aims to help Future-Proof Australian Horticulture.

Take A Look

Industry Facts

PVA aims to future-proof Australian horticulture through the ongoing release of new plant material to specifically meet the changing marketplace.

The Australian Horticulture industry produced $12.9 billion in the year ending 2017.


PVA will secure new global technologies that will lead to increased productivity and early adoption of our IP.

The berry category is the fastest growing supermarket category in Australia, and the majority of PVA’s products are sold in this category.

Some Great



Business Model

PVA’s business model is flexible and allows fruit varieties to be marketed, not only through YV Fresh, but also other Australian Domestic and International marketers. Where permitted or required under license, this gives fruit varieties a strong opportunity for success.

The diagram below shows the components to PVA’s business model.


Commercialisation of new varieties

PVA is part of an integrated group of companies offering strong variety commercialisation and route to market for berry varieties in Australia.

PVA is affiliated with with a sister fruit marketing company – YV Fresh Pty Ltd . YV Fresh works closely with growers spread over the eastern seaboard of Australia. It is a major supplier of berries (and other fruits) to all the Australian supermarket chains as well as selected agents in the wholesale markets. In addition, YV Fresh provides its growers with agronomic services, quality control, packaging development, control of fruit payments and royalty management.

The diagram below sets out how we work in the Australian market and shows how the PVA/YV Fresh group offers a strong commercialisation pathway for new berry varieties in Australia.

Take A Peek


Order & Enquiries

Please email us on if you would like to order plants or make an enquiry. We will then work with you and our licensed propagators to determine availability, expected delivery times, and pricing.

Prior to contacting us, please note the below:
Lead Times
 – Plants are generally propagated to order and the lead time is up to 12 months from order to delivery.

Licensing – Our varieties are licensed and will require a license agreement to signed prior to confirmation of order.

Minimum Order Quantity – As our varieties are usually propagated to order, the minimum order quantity for most varieties is 1,500 plants.