Plant Intellectual Property Manager

Future-Proofing
Australian Horticulture

PVA specialises in the importation and commercialisation of fruiting plant varieties — connecting global plant breeders with Australian growers, paddock to plate.

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Who We Are

Plant Varieties Australia

Plant Varieties Australia Pty Ltd (PVA) is a plant intellectual property manager in Australia. PVA specialises in the importation and commercialisation of fruiting plant varieties, in particular, fresh berry varieties for Australia.

PVA holds licenses with plant breeders around the world with the purpose of setting up licensed propagators, growers and marketers in Australia to manage the whole supply chain – paddock to plate.

PVA has comprehensive experience in the importation, propagation, contract management, Plant Breeders Rights (PBR) and all other commercialisation activities of new plant varieties. PVA's director has considerable agribusiness experience and works with a team of consultants.

Fresh Australian berries
$12.9B
Australian Horticulture industry value (2017)
3rd
Largest agriculture industry in Australia
#1
Berries — fastest growing supermarket category in Australia

Industry

Why Horticulture Matters

The Australian horticulture industry faces significant challenges and opportunities that PVA is uniquely positioned to address.

Australian horticulture and plant breeding
🌱

New Plant Material

PVA aims to future-proof Australian horticulture through the ongoing release of new plant material to specifically meet the changing marketplace.

🍓

Berry Category Growth

The berry category is the fastest growing supermarket category in Australia, and the majority of PVA's products are sold in this category.

🌏

Global Technologies

PVA secures new global technologies that lead to increased productivity and early adoption of intellectual property.

📈

Growing Demand

As affluence of developed countries increases and global population grows, demand from global markets for Australian produce — particularly in Asia — continues to rise.

Leadership

Our Director

PVA's director has considerable agribusiness experience and works with a team of consultants.

Peter Chapman

Peter Chapman

Director

How We Work

Our Business Model

PVA's business model is flexible and allows fruit varieties to be marketed not only through YV Fresh, but also other Australian domestic and international marketers.

1

Global Licensing

Hold licenses with plant breeders around the world

2

Importation

Import and manage Plant Breeders Rights (PBR)

3

Propagation

Set up licensed propagators across Australia

4

Growing

Contract growers across the eastern seaboard

5

Marketing

Route to market via YV Fresh and other marketers

Affiliated with YV Fresh Pty Ltd

PVA is affiliated with sister fruit marketing company YV Fresh Pty Ltd. YV Fresh works closely with growers spread over the eastern seaboard of Australia and is a major supplier of berries and other fruits to all Australian supermarket chains, as well as selected agents in wholesale markets.

Our Varieties

Plant Varieties

PVA manages a portfolio of premium fruiting plant varieties for commercialisation in Australia.

Junifer Red Currant

Junifer Red Currant

Large, evenly spaced long strings of attractive, premium red currant berries with exceptional presentation quality.

Red Bayberry

Red Bayberry

The fruit is spherical, 1.5–3 cm in diameter. A unique variety with strong commercial potential in the Australian market.

Dolomia Plus

Dolomia Plus

Primocane – Designed for commercial production. A high-performance variety suited to Australian growing conditions.

Get In Touch

Order & Enquiries

Please email us if you would like to order plants or make an enquiry. We will then work with you and our licensed propagators to determine availability, expected delivery times, and pricing.

Prior to contacting us, please note:

  • Lead Times – Plants are generally propagated to order. Lead time is up to 12 months from order to delivery.
  • Licensing – Our varieties are licensed and will require a license agreement to be signed prior to confirmation of order.
  • Minimum Order Quantity – As our varieties are usually propagated to order, the minimum order quantity for most varieties is 1,500 plants.
✉ info@plantvarieties.com.au